Candle Super Fans: Behind the Scenes of Our Growth

Heather Magee
Mar 21
3 min read

Updated: Apr 8

Hello to all our candle super fans and new followers!

It's been a couple of years since I last took the time to write a new post. I often think about writing or introducing new products, but I never find the time to sit down. Can you relate?

Reflecting on 2024

I once thought 2024 was a disaster. However, it wasn't our little "busting at the seams" company that was struggling; it was life in general. The more I talk to people, the more I discover that I wasn't isolated in facing tragic events. Many others have their own survival stories.

On the business front, we saw our most successful year yet. There was booming growth, not just from retail but also from wholesale. We have products in 25 states and are continuously expanding our product line. Each month brings new growth!

Looking Ahead to 2025

Well, 2025 has been a mix of wonderful surprises. I've learned to adapt and stay steady through the various changes in the types of products I use for our candles. We finalized our vessel and wax choices early in 2024, which is why our explosive growth happened. Unfortunately, our suppliers also experienced explosive growth, leading to glass shortages.

By being creative with product launches and limited editions, we managed to navigate through these challenges. So far this year, the same spirit of innovation continues. I wish our products didn't come from overseas, but they do. We LOVE where we are with the glass. It sets each candle apart, making them unique and special.

Eco-Friendly Practices

Each glass is made from recycled materials and is 80%-100% recycled. The corks are biodegradable. Our wax is sourced ethically, offering a clean burn with zero soot. Ah, the fragrance! We meticulously house blend a mix of essential oils and other sourced fragrances. Of course, all candles are wood-wicked and sourced from the US Forest Service.

When you combine all these elements, you get a non-toxic product for your home. You won't have to worry about phthalates and other toxins floating in the air! All of these features come together to create one exceptional candle that serves as a sensory treasure.

The Reality of Rising Costs

Unfortunately, as inflation and the looming tarrifs affects us all, we've had to confront rising costs. Last year, I held back on increasing prices despite the cost of wax, wicks, and glass going up. Wax rose by 25%, wicks by 11%, and glass by 10%. Now, we are facing another increase of 15%.

I have officially raised prices across all products by 8% just to cover these rising costs. Shipping is another category that has significantly increased on both ends. Ordering products rarely includes free shipping, and sending products out has also become more expensive.

At the beginning of this year, I anticipated that all costs would go up. Therefore, we decided to change our shipping policies. We now offer a $6 flat rate and free shipping on orders over $100. The average order costs about $9.29 to ship, so as you can see, what we offer is a gift. We take that hit on our side. We want you to have a lingering fragrance for the good and positive of your home. Comfort and peace are everything these days.

Transparency in the Candle Industry

These are the kinds of things companies often don’t share. I wish we read more about the realities behind the scenes. I wanted to give you a glimpse behind the curtain so you can understand us better. We do have reasons for doing what we do.

In the end, we can't thank you enough for being with us. Your support—shopping, liking our posts on social media, and reading our emails—means the world to us.